Step by Step tutorial Step 1 - 2

Step 1: Define Your Niche

• Before you create a blog, it’s important to decide on the theme or subject area your blog will cover.

Defining Your Audience
• Are you creating a blog primarily to keep in touch with family and friends? Do you want to create a blog for people in your profession or who share your interests? Who your audience is will determine which type of blog host you use, the content of your blog, whether or not you publicize your blog and what success means for you in respect to your blogging endeavors.
Once You’ve Chosen Your Subject
• Once you’ve identified a couple of different areas you might be interested in blogging about, ask yourself if you will be able to blog about the subject matter consistently over a long period of time. Your blog should stem from your passion and, hopefully, never feel like an obligation.
• If you do want to build an audience for your blog beyond your circle of family and friends, take some time to evaluate your subject matter in terms of the competition. How many other blogs exist on the subject matter you’ve chosen? Do you have a fresh take on the subject? Is there sufficient interest in the subject?

Step 2: Name Your Blog

Choose a name that's memorable, short and easy to spell
There’s no limit to what you can name your blog. Some blogs have names that relate to their subject matter – Cute Overload, Treehugger, PassiveAggressiveNotes.com. Some blogs have completely nonsensical names that are just plain catchy – Boing Boing, Small Dead Animals, The Coming. The easiest way out may just be naming your blog after yourself.
• Whatever you decide, keep in mind that a blog’s name should ideally be memorable, short, easy to spell and free of hyphens.

Checking Your Name’s Availability

• Technically, you can name your blog whatever you’d like. However, there are limits to what your blog’s URL or web address can be.
• Most people like their blog’s name to match its URL address. For instance, the URL address for the blog Boing Boing is http://www.boingboing.net/. The URL address for Bookslut is http://www.bookslut.com/.